Future young talents want to work for global brands
8:49 PM | Author: MoOkie Yupster

Friday, October 30, 2009


The Swedish employer branding agency Universum has made a Top-50 list of brands that young talents want to work for. It is remarkable that there are only 2 Asian brands among the global Top 50 - namely SONY and HSBC.

It emphasizes how important it is for Asian businesses to build and sustain more global brands in order to compete for future talents. Asian managers need to step up to the challenge and compete better for the future. Through strategic brand strategy efforts and through better employer branding.

Universum asked 120.000 students in 11 countries including US, England, Japan, China and Germany.

Top-50 for business students:
  1. Google
  2. PricewaterhouseCoopers
  3. Microsoft
  4. Goldman Sachs
  5. Ernst & Young
  6. Procter & Gamble
  7. J.P. Morgan
  8. KPMG
  9. McKinsey & Company
  10. Deloitte
  11. The Boston Consulting Group
  12. BMW
  13. Coca-Cola
  14. L'Oreal
  15. Morgan Stanley
  16. Sony
  17. IBM
  18. Johnson & Johnson
  19. Deutsche Bank
  20. General Electric
  21. Citigroup
  22. HSBC
  23. Accenture
  24. Nestle
  25. Credit Suisse
  26. Bain & Company
  27. Unilever
  28. UBS
  29. Nokia
  30. Intel
  31. Esso/ExxonMobil
  32. Kraft Foods
  33. Shell
  34. Hewlett-Packard
  35. Mars (Masterfoods)
  36. Pfizer
  37. Siemens
  38. Philips
  39. Oracle
  40. Bayer
  41. Philip Morris
  42. DHL
  43. BP
  44. Bosch
  45. Cisco
  46. Daimler
  47. Ericsson
  48. ABB
  49. Novartis
  50. Schlumberger
Top-50 for engineering students:
  1. Google
  2. Microsoft
  3. IBM
  4. BMW
  5. Intel
  6. General Electric
  7. Sony
  8. Siemens
  9. Shell
  10. Proctor & Gamble
  11. Johnson & JJohnson
  12. Hewlett-Packard
  13. Cisco
  14. Esso/ExxonMobil
  15. McKinsey & Company
  16. Schlumberger
  17. BP
  18. L'Oreal
  19. Nokia
  20. Accenture
  21. Coca-Cola
  22. Philips
  23. Goldman Sachs
  24. Nestle
  25. Pfizer
  26. Bosch
  27. The Boston Consulting Group
  28. J.P. Morgan
  29. Deloitte
  30. Morgan Stanley
  31. GlaxoSmithKline
  32. Ericsson
  33. Ernst & Young
  34. ABB
  35. Bayer
  36. Unilever
  37. PricewaterhouseCoopers
  38. Deutsche Bank
  39. HSBC
  40. Kraft Foods
  41. Bain & Conpany
  42. Citigroup
  43. Alcatel-Lucent
  44. Daimler
  45. Novartis
  46. Mars (Masterfoods)
  47. KPMG
  48. Credit Suisse
  49. DHL
  50. UBS
Source: Universum
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